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DOWNTOWN GIFT CARD

December 15, 2022

WHY SHOULD I SIGN MY BUSINESS UP TO ACCEPT DOWNTOWN GIFT CARDS?

Gift card schemes deliver impressive results in many other BIDs and town centres around the world. Benefits include:

  • Attract new customers - 42.6% of gift card recipients made a one-off purchase at a new business via a gift card and 21.7% said they had become a regular customer
  • It's free – there’s no extra cost to your business to accept the card (The same transaction fees applied as any Mastercard transaction)
  • It's easy to join – it takes just a couple of minutes to sign up to accept the card
  • Increase revenue – research shows 65% of gift card recipients spend over and above the value of their gift card
  • Free promotion for your business on the gift card website and ongoing marketing of the card by Downtown Gibraltar, as well as free assets available for you to promote directly to your customers
  • Positive sentiment from customers towards your business for being part of a programme designed to support local businesses, jobs and the local economy

Please visit https://downtown.gi/giftcardsignup for more details.